Establishing Thought Leadership with Robust Medical Information and Educational Resources
Objective:
Drive education and awareness for immunology pathways and their mechanisms of action; differentiate the brand as an industry leader and trusted partner in advancing patient care through immunology research
Strategy:
Develop and optimize site establishing the role of TYK2 and other immunology pathways in disease management, preparing for a branded launch in 2026
Generate media plan to drive engagement with key audiences nationwide
Content Hub / Persona Development / Thought Developement/ Engagement
Execution:
Advance strategic refinements for site UX/UI Establish KPI benchmarks and measurement plan
